While lockdowns persist in many parts of the world, resulting in the cancelation of offline events, Pride 2021 is nonetheless powering forward, bringing together the global LGBTQ+ community in a celebration of inclusivity and self-expression. To commemorate the special month as well as highlight its underlying message, Blued is launching the #liveyourpride campaign to advocate inclusivity and diversity as fundamental, everyday values.
"As a leading online global LGBTQ+ community, Blued believes that pride goes beyond this all-important month and represents values that should be embraced every day," says
"While the pandemic may have affected offline gatherings, we are bringing them online, uniting our community in a positive celebration of who they are. We are all each other's allies, and we encourage everyone to live their pride – and themselves – to the fullest."
Blued's global Pride 2021 campaign
To kick off the campaign, Blued has released its new global TVC encouraging the LGBTQ+ community to #liveyourpride. It features individuals from all walks of life and cultures as they share their real selves on the Blued app and connect with others via social posts and livestreams, in a heartwarming celebration of individual identity.
In addition to its location-based social networking services, Blued also provides livestream services, which have kept users connected and entertained during the pandemic. From hosting chats and talent shows to one-on-one battles and multi-streamer sessions, these diverse formats have ensured that the community continues to thrive, during a challenging time.
In 2020, Blued launched its "Meet" feature, allowing users to participate in live video speed-dating based on spoken language and location, to overcome the difficulties of offline encounters during the pandemic. It was then followed by the introduction of "
During Pride month this year, Blued will present "
Starting in early June, Blued also features a special rainbow UI to commemorate Pride month. The iconic Pride rainbow will be displayed prominently on Blued's many app store pages, as well as in different locations within the in-app UI.
Special Pride 2021 initiatives by country
During Pride 2021, Blued will also launch special campaigns across different countries and regions that are tailored to the local community.
Supporting LGBT charities has always been part of Blued's mission and focus; this was especially the case during the COVID-19 pandemic. In
Blued has also partnered with non-profit organizations in markets such as
Mobile app Blued is a location-based social networking service that allows the LGBTQ community to conveniently and safely connect with each other and express themselves, integrating livestreaming services with customizable social news feeds, video and voice calls, as well as access to professional health-related services in select markets. The central hub for world-leading LGBTQ platform
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