Corporate Profile

BlueCity is a world's leading online LGBTQ community in terms of average monthly active users (MAUs) in 2019.  We fulfill both the daily and lifetime needs of our members through a wide range of targeted and tailored services, including social networking, live streaming, health-related services  and family planning services. Through our emphasis on high-quality user experience, privacy protection, and well-being and health, we have captured the hearts and minds of our community members.

Because we have cultivated a highly-trusted brand and nurtured a close-knit community, our members have a strong sense of belonging. This in turn strengthens our user engagement and stickiness, providing self-reinforcing virtuous cycle  that enables us to continually improve and expand our services.

We are building a portfolio of brands that can reach a broad range of users and accelerate further our expansion worldwide. Over the past two years, our MAUs grew 44%, from 4.1 million to 5.9 million.  We are rapidly expanding into new markets, and by year-end 2019 had more than 44 million members in over 200 countries and regions, with those members outside of China representing over 40% of total MAUs. According to Frost & Sullivan, in 2019 we were also the largest online LGBTQ community in India, Korea, Thailand and Vietnam, as measured by MAUs.

We are an organization established hand-in-hand by both heterosexual and LGBTQ members. The internet empowers us to elevate ourselves, and to bring warmth to others across all corners of the world living in loneliness and helplessness because of their sexual orientation. Together, we surely can make the world a better place.


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